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Building the Brand: Women-Owned Agencies Shaping the Future of Business

In today's digital landscape, where Americans are estimated to encounter between 6,000 to 10,000 advertisements each day while driving past billboards or scrolling on social media, marketing agencies help businesses, corporations and nonprofits stand out from the masses and share their products, ideas and stories. Even when operating in the background, conducting market research, facilitating public relations or implementing corporate business strategies, marketing agencies act as an engine of economic development by highlighting the heart of communities: people and businesses.

Once considered a male- dominated profession, the marketing industry has witnessed an insurgence of female leadership. According to data from both LinkedIn and the Association of National Advertisers, women not only comprise the majority of the marketing industry’s workforce at 64 percent but female representation in senior leadership is also at an all-time high. Across the United States, more women are founding new businesses than ever before. The American Express 2019 State of Women- Owned Businesses Report revealed that the number of women-owned businesses grew two times faster on average than all businesses nationwide between 2014 and 2019, now accounting for 40 percent of companies in the U.S.

Downtown Pensacola is home to a tight-knit and collaborative community of women-owned marketing agencies that each bring their own unique perspectives and niche specialties to their clients. Business Climate spoke with six women- owned agencies specializing in marketing, graphic design and creative production in Pensacola to learn about their origin stories, how they carved out a niche in the industry and how their work impacts both local business and the Pensacola community at large.

Each of these female founders—Veronique Zayas of HatchMark Studio, Briana Snellgrove of Social ICON, CC Milford of 3Sixty Marketing, Caron Sjöberg of Ideawörks, Cheryl Murphy and Christine York of Vivid Bridge Studios and Dr. Mona Amodeo of idgroup—made a name for themselves and built their companies from the ground up.

Although some of their services may overlap, each of their companies have distinct and individual creative processes and specialties. As entrepreneurs, they each bring unique ideas on leadership, company culture, collaborating within the creative community and the future state of marketing. Whether they are industry veterans or relatively young agencies, they each run small firms, thriving on tight- knit teams and bringing in outside perspectives with additional freelance workers. Many of them credit the business incubator culture in Pensacola for the sheer number of marketing and creative agencies within a walking radius downtown, giving kudos to coworking spaces such as Co:Lab, a program of FloridaWest Economic Development Alliance, conferences like DesignXL and the abundance of professional networking groups.

These women business owners also spoke about staying on their toes and constantly learning something new with emerging technology, adapting to the shortened shelf life of online content, changing consumerism amidst brand loyalty as consumers want to buy brands they trust and the vital importance of investing and setting aside a budget for marketing. As expert storytellers, these agencies not only strive to maintain their client’s brand identity, but they are also people- focused, helping consumers learn about the people and stories behind a brand.

Whether they are redesigning a website and online presence for a local business, running international campaigns to drive tourism to Pensacola, uncovering the identity and brand of a new startup or telling the heart-wrenching story of a nonprofit, these women have left a permanent mark on Pensacola, helping shape the downtown brand and the future of business.

  • 40% of companies in the United States are owned by women.

  • 64% of the marketing industry’s workforce is comprised of women.

  • 52% of senior-level marketers are female.

  • More than 11.6 million U.S. businesses are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017.

SOURCES: Association of National Advertisers LinkedIn The National Association of Women Business Owners

Veronique Zayas

HatchMark Studio

With more than 17 years of experience in the creative industry Veronique Zayas, founder and creative director of HatchMark Studio, is passionate about building brands and community. After studying graphic design at Baylor University and kickstarting her career in Dallas, Texas, working as a graphic designer and art di- rector at several agencies, Zayas was drawn toward the freedom of working for herself as a freelancer. In 2013, she founded HatchMark Studio, a branding and graphic design agency, which has grown into a small, tight-knit team with robust, full-scale services in branding, print, web design and illustration.

“A business with great marketing and creative design sets them apart from others,” Zayas said. “When we work with business startups and people that are just getting off the ground, it gives them a leg up on their competitors to have their messaging and the look and feel of their brand already polished and professional. It’s fun for me to feed into that business development mindset and still be able to tap into the creative angle, which is something that I’ve always loved since I was a kid.”

When Zayas begins working with a client on branding and identity, she always starts with what she calls discovery, where she and her team meet with their client in workshops to try and uncover the deeper aspects of their business and core messaging. Once they have met with stakeholders, clients and employees in the business and researched potential competitors, then they can work on developing a creative process that translates into the client’s purpose and vision.

“I think it’s an expectation now that businesses brand and position themselves properly, have great social media, engage with their audience and give people a reason to have a deeper connection with their brand. Locally, business owners are really starting to put marketing and branding on their list of priorities,” Zayas explained. “And, within the creative community itself, there has been this fostering of collaboration that I think is vital to bringing the community together and building each other up. Some of my closest friends in the creative industry are from competing agencies, like direct competitors. We might not talk about projects, but being able to collaborate, talk about how we handle certain situations and sharing ideas and tips to support each other is so important.”

Zayas brings this mindset into her business leadership as well, focusing her company culture on communication, creative collaboration and genuinely having fun on the job. She explained that running a small agency allows her to work with targeted clients that match her own mission and values.

“We really make it a point to have fun at work. Nobody wants to go somewhere for eight or nine hours a day and do something that makes them miserable with people that they don’t really get along with,” she explained. “You spend half your waking life during the week at work, so we’re really particular when we’re hiring because cultural fit is important in a small team.”

In the downtown center, you can see some of HatchMark’s design and branding work at Perfect Plain Brewing Co., Ride Society, Rusted Arrow Mercantile, Reboot & Co. and several other local businesses. Along with Zayas’ passion for working with new businesses, HatchMark also works to revamp well-established businesses like Pensacola-based ARCO Marine, a leader in the maritime industry for over 60 years. Another project that called for a rebrand, complete with a new name, logo, branding patterns and mural was FloridaWest’s Co:Lab, where HatchMark Studio initially began its journey as an agency.

“Co:Lab is the first place that I went when I hired employees and needed an office space. We worked out of there for almost three years. There are a lot of great coworking spaces and business development incubators that provide amazing resources to entrepreneurs in Pensacola,” Zayas said. “On that project we worked to rebrand The Center for Innovation and Entrepreneurship, now called Co:Lab. We went through the renaming process, research, visuals, website and really worked to modernize them and make the space more inviting and welcoming.”

When she isn’t designing and building brands for local and national businesses, Zayas is a big advocate for the growth of the creative community in Pensacola and retaining local talent.

“This industry is all about relationships and communication. It’s about building personal relationships, because the amount of trust that it takes for someone to put their brand and their marketing and ad dollars into your trust is huge. My tip for young designers is to get out there and start making connections and talking to people. The DesignXL conference alone has really helped propel the creative industry here and put an emphasis on building our community and supporting each other,” she said.

Briana Snellgrove

Social ICON

Briana Snellgrove has been carving out her marketing niche for the last 15 years, recen- tering her focus as technology, trends and demands ebb and flow. While working as a sales executive at a local newspaper and magazine, she witnessed the growth of social media marketing and advertising and knew this was an untapped trend that was only going to get bigger. After trying to convince the publisher to invest in social media marketing, she pitched her company idea at Startup Weekend 2013, an entrepreneurial start- up competition where contestants have to build a business in 48 hours and pitch it to investors. Here, Social ICON was born. Initially pitched as a social media management company, Snellgrove expanded to the demands of digital marketing and strategy consulting and even pivoted her fo- cus during the pandemic to specialize in virtual event management.

“My company quickly evolved from social media management into strategy consulting,” Snellgrove explained. “Companies would come to me and say, ‘Hey, we need a social media campaign and a social media plan.’ And I would say, ‘Okay, so what is your mission, your vision and your messaging, and what does your brand look like? And what does your company do?’ And there was a lot of hesitation on what that looked like. So, it evolved into strategy consulting, which led to marketing consulting, because now my strategy sessions don’t start with, ‘Hey, what’s your audience? Who are your people? Who are you selling to? What’s your sales funnel?’ Now it starts with, ‘How are you feeling as a leader in your company? And how does your team feel working for you?’”

This empathetic and humankind-focused mindset allows Snellgrove to better gauge the needs of her clients and mitigate the impacts of burnout, fatigue and uncertainty amidst the pandemic. Early into the pandemic, Snellgrove began responding to every “we are here for you in these uncertain times” email campaigns that CEOs sent out, asking to meet with them and talk strategy. Just like she tapped into the social media market early on, she tapped into this new world of virtual events and began developing relationships with both technology and audio-visual companies.

“Virtual events sort of became the glue that held everything together. They give people hope and allow people to connect with each other, no matter the circumstance. I don’t think they’re going away in the post-COVID world. They’re going hybrid to remain accessible,” Snellgrove explained. “If you think about the growth of entrepreneurship in downtown Pensacola in the last five or six years, it’s really grown through the utilization of digital marketing and events. If you look at EntreCon or Pensacon, these events became staples for the downtown community. The more people that invest in these events, the bigger we’re going to grow as a community. Our small business and entrepreneurial ecosystem is a direct reflection of the growth we see in our home town. We are Pensacola’s biggest cheerleaders, drivers and voice.”

Social ICON has hosted virtual events ranging from fundraisers and donation events, training and networking seminars, to educational symposiums with Studer Community Institute, Cox Communications, Baptist Hospital, Ascension Sacred Heart Pensacola and the University of West Florida. Each event is meticulously planned based on how the client wants the event to look and feel, how speakers communicate, how the audience engages and what type of software is needed to host the event.

“For the Baptist Stroke Symposium, I had to make sure that medical staff were able to access the software from a mobile phone, because they didn’t have time to sit at a laptop or desktop during this conference. So, we built out an event app for them in order to make that work. Other things to consider are engagements: do you want to have people engage with a game or take polls? What’s the presentation look like? If someone wants it to be professionally produced, it’s like directing a TV show. We bring in my video and sound engineer and set up camp wherever the client wants and develop a full live stream to fit the programming. I think people are really surprised by how enjoyable a virtual event can be. They have to erase the misconception that it’s just going to be another Zoom call.”

Snellgrove is passionate about the future of digital and hybrid events and their potential to elevate community engagement and accessibility. She recently presented at Eventcombo’s Eventicon 2021, which brought together global leaders in the digital event industry. Social ICON will also be working as the event management agency for The University of West Florida’s Women in Leadership Conference in March 2022. With so much technology at our fingertips, Snellgrove also emphasized the importance of stepping away from our screens and setting workplace boundaries.

“I’ve spoken to other leaders about this, and employees are looking for new opportunities and switching careers now more than ever,” she said. “I think it’s important for creatives to set boundaries for themselves for work-life balance. It’s so easy to work 14-hour days until it isn’t. It’s important to work with leaders that have high expectations but care about your personal well-being. And we need to keep checking in on each other and prioritizing our mental health.”

CC Milford

3Sixty Marketing

CC Milford, CEO of 3Sixty Marketing, also got her start in the publishing and newspaper in- dustry. Hailing from Strömsnäsbruk, Sweden, Milford started her career as a paste-up artist, now called a graphic designer. After she graduated with a business degree and moved to the U.S. in her twenties, Milford began working for several publishers, including Washington Post, and gaining expertise in the printing process. She moved to Gulf Breeze in 1998, and by 2003 she opened her own company, 3Sixty Marketing, after several advertisers she worked with at the local paper kept asking her why she didn’t start her own company already. Over the years, her services expanded to include brand development, creative campaigns, corporate collateral, packaging, printing solutions and mail services.

“The technology has changed so much from when I first started. The things you can do now with these apps and software is beyond what we ever dreamed about” Milford said. “Back then we were called paste-up artists, and we would go to a typesetter and tell them what we needed. A lot of times there was a headline that would not fit on a blueprint paper where we would literally paste up articles. So, we would get an article out from a processor, run it through a waxer a few times, then use Exacto knives and a metal ruler to trim off all the extra paper and put it on the layout sheet. Then we would measure photos and send them back into the camera room and get the physical paper photo and put that on there. It was a completely different ballgame and a real art form back then. I actually taught myself how to do desktop publishing on my first computer—an Apple II. It was this little clunky machine where you put in your floppy disks and it would boot up a pagination program so you could type up newsletters. We went from PageMaker to QuarkXPress and finally InDesign and Photoshop.”

Milford continues to adapt to the changing technology and trends in the world of graphic design and marketing. She utilizes this background in printing to recommend the best products, unique finishes and custom printing solutions for clients, which saves them money in the process.

“Every local business is now faced with competition from their internet counterparts and with so many different forms of media out there. Consumers are becoming more distracted and seeing more advertisements now than ever,” Milford explained. “Investing in marketing used to be something a business chose to do. Today, it is no longer a choice. The quality of the branding process and appearance of the material becomes a deal breaker. Not only that, but consumers are not just looking for a product or service they need, they are looking for brands they can relate to—brands that align with their values and lifestyle.”

As Milford explained, the way consumers approach the brands they support has changed, leaning into the concept of brand loyalty and consumers shopping from companies they trust. This means that marketers are more important than ever as they are selling more than just a product—they’re selling a story, a vision and most importantly, trust. This change in the industry also led 3Sixty to implement a purpose behind its brand and a way to give back and pay it forward.

“Animal welfare, nature and our climate have always been important to us, and we have donated a portion of our monthly proceeds to no-kill animal shelters since the start,” Milford said. “But we wanted to do more, and in late 2020, we launched our green initiative, the Climate Positive Program. What that means is that in addition to monthly donations, we plant one tree in the Amazon Rainforest for every design or print order we receive. To minimize our own carbon footprint, we also opt for soy-based and vegetable-based ink, waterless printing, tree-free and chlorine free biodegradable paper with Forest Stewardship Council certification and bio-gas energy when possible.”

3Sixty Marketing has worked with a long list of companies in downtown Pensacola, including Kuhn Realty, aDoor Properties, FloridaWest and its campaign CyberCoast, and they serve on the Studer Community Institute and EntreCon marketing team.

“It’s always exciting to be a part of the growth and success of any business. The fact that each one of these companies are bringing so much value to our area through the variety of the projects they contribute to makes it fresh and new every time. Sometimes it is corporate collateral, a new campaign or a rebrand, and other times we work on a full line of trade show backdrops and products. It never gets old,” Milford said.

Caron Sjöberg


Caron Sjöberg, president and CEO of Ideawörks, started her career as the creative director for Baptist Hospital and later served as the marketing director for the telecommunications start-up, Network USA, before finding her niche and love for public relations. She went on to earn two accreditations as an Accredited Public Relations Professional and a Certified Public Relations Counselor. As an industry veteran with 35 years of experience, she holds more than 65 awards, and her agency, Ideawörks, is celebrating its 25th anniversary this year.

“When people think of PR, they think it’s just sending a press release,” Sjöberg said. “PR is so much more than that. What we are really doing is bringing attention to our client’s message and trying to get an audience to take action on something—whether that’s getting people to visit a destination, buy a ticket, go to an event or donate to a charity. It’s the communication that I love. It doesn’t matter if it’s with pictures or words—that’s where my heart is. That’s what attracts me to it. I try to take things that are hard to understand, maybe a company that has a product that’s really difficult to explain, and I try to make it simple for the general public and for the whole world to want to read and hear about it.”

As an expert in tourism and destination marketing, Ideawörks has not only left a mark on downtown Pensacola but also works to shine a light on cultural offerings and attract tourists to the downtown center. From massive public art projects and installations like the Umbrella Sky Installation, Cubed and the Jefferson Street parking garage mural to highly orchestrated creative campaigns directed at feeder markets, tourism is always a priority for Ideawörks. One such campaign, “Send Your Self(ie) To Pensacola,” set up live-streamed selfie booths in four major cities with direct flights to Pensacola at the Nashville Airport, Houston’s Memorial City Mall, the Chicago Air & Water show and Baltimore’s Star Spangled Spectacular to increase engagement on the Visit Pensacola website and spark travel interest to Pensacola.

“Tourism is such a big part of our livelihood, just like the military, and they’re all interconnected. What I believe is that when we bring people downtown, we’re also driving people to visit the beach, Perdido Key and surrounding areas, so we always cross promote,” Sjöberg said. “Those downtown-focused projects are so fulfilling to work on and see the growth of downtown. We’ve worked with the Downtown Improvement Board and Palafox Market for years, which is now in its 14th year. It started out as just a little roadside market with a handful of vendors. And now look at it—the nearly 5,000 people a weekend who come downtown don’t just shop at the market, they also visit bars, restaurants and shops downtown. Back in the 80s and 90s, stores weren’t even open on Saturday downtown, so that goes to show how much downtown has grown and changed.”

Whether they’re marketing a city or government agency, writing grants for public art installations, building a website and marketing for a new business or orchestrating special events and destination tourism projects, one thread that unites Ideawörks’ projects are the details and special touches they weave in for all of their clients.

“We always try to build something special and put a personal touch on every project—even if it’s a hidden Easter egg on a website that gives our clients and guests a surprise when they find it,” Sjöberg explained. “The owner of The 5 Barrel brewery is a chess lover, so if you go to The 5 Barrel’s website, you’ll find a little chess rook at the bottom of the page that opens a virtual game of chess when you click on it. On Park Pensacola’s website, if you click the ‘Find My Car’ icon, the song ‘Big Yellow Taxi’ starts playing on YouTube. We always want that human element, even on a parking website, so that when people find it, they say, ‘I can’t believe you did this!’”

In addition to bolstering business and tourism across the Panhandle, Ideawörks also believes in giving back to the community through its Goodworks Foundation. For the last 20 years, Ideawörks has selected one community organization annually to provide a full year of marketing services. They have worked with Manna Food Pantries, Perdido Bay Tribe of Poarch Creek Indians, Gulf Breeze Zoo, Council on Aging of West Florida, Guardian Ad Litem and Opening Doors Northwest Florida, to name a few. As Sjöberg explained, local graphic designers, photographers, videographers and businesses have also volunteered their services to help, and Goodworks has provided more than one million dollars in free marketing, website, PR, fundraising and event support to area nonprofits.

Cheryl Murphy & Christine York

Vivid Bridge Studios

Co-founders and dynamic duo, Cheryl Murphy and Christine York brought together their different backgrounds and shared vision to found Vivid Bridge Studios in 2017, which quickly grew to become the Gulf Coast’s largest women-owned commercial video production company. Murphy, serving as the company CEO, worked both in real estate marketing and as a realtor before shifting into real estate videography and photography work with her husband. York, serving as Vivid Bridge creative director, specializes in post-production and animation and worked both for production studios and as an independent freelancer. As if fate cast them for a scene together, Murphy and York first met on stage at a lighting workshop being hosted by York’s nonprofit, the Emerald Coast Filmmakers. From there, the duo teamed up to unite other freelance professionals under one roof and empower businesses and brands through holistic, cinematic storytelling.

“At the core of Vivid Bridge, we want to evoke emotion, and that’s done through storytelling and uniting communities through the stories that they share,” Murphy said. “We specialize in a lot of corporate videos. That entails really getting to know the owners of these different businesses and why they started their companies. Then we work alongside them to tell that story not only to their internal team and new members but also to their customers, potential customers and stakeholders. Unlike other marketing agencies that use an array of tools, we focus on bringing our clients’ story and brands to life using video.”

As Murphy explained, this approach, called the Holistic Creative process, was pioneered by York and designed to solve real-world business problems with video solutions. For example, many businesses struggle with onboarding and training new employees, and video can help retain team alignment and company vision, standardize product and service description and retain vital information that might be lost when an employee leaves a company.

“We want to be an engine of economic development, and there are ways that video can help businesses who just need that extra something to get to the next level,” York explained. “Or if they’re dealing with more fundamental issues, there are ways that video can help them work through some of those challenges. Pensacola is a growing community, and we’re supporting new and emerging industries in ways that haven’t really been done before.”

Vivid Bridge has produced an array of video marketing content for FloridaWest, Pensacola Chamber of Commerce, United Way and legal clients like Emmanuel Sheppard & Condon, Moorhead Law Group and Zarzaur Law, PA. Just like HatchMark Studio, Co:Lab was instrumental in the formation of Vivid Bridge, serving as their first office space and client. Part of supporting this community growth that York and Murphy are both passionate about also entails their mission to retain local creative talent and grow the video production industry along the Gulf Coast.

“We want to grow. It’s our intention to grow and to provide dream jobs for people here in this smaller market,” Murphy said. “We have so many of our creatives leaving to go to Atlanta, Nashville, New Orleans and California. We’re really trying to build a strong video production environment and industry here along the Gulf Coast.”

Echoing that same sentiment, York explained, “The work I do at both Vivid Bridge and the Emerald Coast Filmmakers is focused on developing the infrastructure for the production community so that people can have vibrant careers in this industry. That means we have to find ways to transition people from being these weekend warriors into sustained freelancers because there is not a traditional educational path for jobs in production. This leads people to become weekend warriors that make short films on the weekends. I want to change the narrative of what is possible with video production.”

While Vivid Bridge strives to empower the narrative of their clients and create compelling and captivating videos that support their client’s vision and bottom line, York also explained that the very nature of video marketing has shifted to adapt to the shortened shelf life of online content.

“Given the nature of how business on the internet is conducted, it makes shelf life completely different now,” York said. “It used to be that if you were spending $10,000 to $100,000 on video production, you would be spending money on a piece that is going to be shown not just for a year but maybe multiple years. Now, content is flowing past us every day through social media, TV shows and advertisements, and we’ve grown desensitized to them. What I’ve seen is that content that is story driven and rich in the way that it connects a message to someone’s personal life has really come to the top in effectiveness. It’s been a massive shift, and to focus on things that are human and authentic, I think that’s only going to continue to be the most important element of the work that we do.”

Dr. Mona Amodeo


Dr. Mona Amodeo, founder and president of idgroup, started her career as a history teacher, journalist, professor and documentary producer, always searching to uncover the next story to bring to life. In 1989 she took her last paycheck from the University of West Florida and combined her passion for storytelling and integrated communications to establish idgroup. After 15 years of running her company, Amodeo became interested in the concept of corporate responsibility and the role of organizations as corporate citizens, leading her to obtain her Ph.D. in Organization Development and Change and to reposition idgroup’s mission and branding approach. Amodeo published her book Beyond Sizzle: The Next Evolution of Branding in 2018, which outlines her approach of Branding from the Core, a multi-disciplinary approach to strategic brand development.

“Branding is about influence and getting people to see the world through a certain perspective” Amodeo explained. “That’s why we are very careful about the clients that we choose to work with. We look for clients who share our values and share our belief that we have a responsibility and that organizations have a responsibility to the world. So, when we work with Gulf Coast Kid’s House or the University of West Florida to share their stories, these organizations are contributing in a positive way to the world. We’re helping them uncover and shape their story, share their story and live their story. I believe that organizations today are more important than they’ve ever been. As we face more challenges in the world, I believe organizations can play a huge role in creating a community that we want to live in and create a work environment where people are healthy and where they thrive and feel that they’re important.”

Utilizing the four-part Branding from the Core framework of identity, vision, image and culture, idgroup works to help leaders transform their organizations into brands that matter by getting to the core of their organization.

“The first is identity. We believe that every organization has a narrative. Our job is to help the organization uncover the storylines that make up their narrative,” she said. “Once we have that narrative, the second step is where our creative team takes the narrative to create the integrated communication materials—the pretty stuff. I call it the sizzle that we share with the marketplace. Then, living our story has to do with the culture of the organization. How do we create a culture where people are delivering our meaning and where our employees are delivering a customer experience that is consistent with what has been communicated to the marketplace? To be frank, if there is a misalignment between what formal communications puts out there, like an advertisement, and what employees experience or what customers experience, you are wasting your money. Reputation is our ultimate goal. While idgroup talks about ourselves as a branding firm, we use branding to help organizations build reputations that people respect and that people trust.”

This "Branding from the Core" process can take around seven months to complete and means that idgroup is selective in choosing clients that are committed to the long-term engagement of reputation building. While not every project calls for the complete Branding from the Core process, idgroup has worked with Clark Partington law firm, Community Health of Northwest Florida, Pensacola Airport, Escambia County School District, University of West Florida, Pensacola Habitat for Humanity, Ever’man Cooperative Grocery & Café and Visit Pensacola, to name a few.

In addition to their clients, idgroup also gives back to the community through its Brand on Us program, which selects one not-for-profit group each year to receive a comprehensive and integrated brand makeover and complete the Branding from the Core process. The program brings together an entire community of partners including photographers, videographers, printers and media outlets to support the initiative. Some of the organizations they have worked with include Pensacola Humane Society, Chain Reaction, Pensacola Sports Association, Autism Pensacola and most recently, Gulf Coast Kid’s House, where they pioneered the “Know Child Abuse” campaign.

“We work with these organizations to help them clearly communicate their story, and we believe that we make a difference by helping them make a difference,” Amodeo said. “The way people view our community has a lot to do with how organizations communicate the information they put out there and what their employees say about them. From an economic development standpoint, the way all organizations—be it for profit or not-for-profit institutions— communicate and share those stories has an impact on the way people view Pensacola. The more companies that have a responsibility as corporate citizens in turn influences who wants to be in your community and work in your community, which influences the way the world sees your community.”


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